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Research papers

International qualitative research: A critical review of different approaches

This paper has been written by three practitioners who have not only co-ordinated studies all around the globe but have been co-ordinated as well, both by client companies as well as other research institutes. The approaches examined in this paper...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications
Authors: Marianne de Souza, Monika Bhaduri, Timm Sweeney
June 15, 1993
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Citation

de Souza, Bhaduri and Sweeney (1993a, June 15). International qualitative research: A critical review of different approaches. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/international-qualitative-research-4124


Research papers

Hitting the moving target

The music consumer of today is an unpredictable and ever changing target. However, they are still consumers. Understanding what choices they are making in listening to and buying music, and how this behaviour may not follow apparent and predictable...

Catalogue: Seminar 1993: Competition In Publishing
Author: Timm Sweeney
June 15, 1993
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Citation

Sweeney, T. (1993a, June 15). Hitting the moving target. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/hitting-the-moving-target